Smorgasburg x Suntory The Premium Malt’s presents Japan Meets Brooklyn: Matsuri — a one-day celebration of Japanese food, drink, and culture in the heart of Williamsburg.
Come hungry and curious: we’re bringing together top NYC vendors and special guests serving Japanese street food staples and inventive mashups. Think kakigori, karaage, matcha-infused treats, wagyu sushi, bouncy cheesecakes, katsu sandos, and more.

🌸What to expect:

• Limited-time menu items from your favorite Smorgasburg vendors

• Special guest pop-ups from NYC’s best Japanese eateries

• Candy sculpting demos, live portraits, and a sumo ring experience

• A DJ set of vintage Japanese City Pop to soundtrack the vibes

• Japanese beer + summer cocktails at the SmorgasBar, featuring Suntory

This cultural takeover is one-day-only — don’t miss the chance to explore, eat, and celebrate Japan, Brooklyn-style.

Free Entry

Smorgasburg’s sweetest day of the year is back! Join us for The Great Ice Cream Fair—a fun-filled, all-ages celebration of summer featuring 10+ ice cream vendors, family-friendly activities, live performances, surprises, giveaways, and more!

Cool down with frozen treats from some of the best ice cream makers in NYC and beyond, including:

• Paletas Morelia

• La Newyorkina

• Solo Scoop Creamery

• Tipsy Scoop

• Sam’s Fried Ice Cream

• Bona Bona Ice Cream

• & More

Plus, some of your favorite regular Smorgasburg vendors will be serving up exclusive ice cream-inspired specialsavailable for one day only!

Bring your friends, your kids, your sweet tooth, and your summer energy. The Great Ice Cream Fair is free to attend and open to all ages—just come hungry!

📍 Directions: Smorgasburg Prospect Park is located at Breeze Hill, just inside the Lincoln Road and Ocean Avenue entrance.

🎃🗓️ Mark your calendars and gather your crew for a spooky Smorg SEASON FINALE!

On Sunday, October 29 Prospect Park will transform into Spookysburg - a nationwide Trick or Eat extravaganza haunting its way through New York, LA and Miami!!

Come enjoy this family friendly event that includes a Halloween Hunt where you can win amazing prizes, a Me and My Pup Howl-o-Ween costume contest, face painting for the kids, and a special appearance by our friends at Recess Therapy who will be setting up a Spookysburg interview booth from 12pm-2:30pm.

Click here to join our Halloween Hunt and enter to win amazing prizes including a Gozney Pizza Oven, a one-night stay at AutoCamp Catskills, products and swag from San Pellegrino and Poppi’s and much, much more!!

Sign up for the Spookysburg Me & My Pup Howl-o-Ween Costume Contest, where you & your furry friend can strut your spooky stuff! First prize is 50 SmorgBucks + Smorg Swag!

Save the final date of the season for a fun, costume party at Smorg in Prospect Park from 11am-6pm. Team members will be handing out Smorgasbucks (lunch on us!), merch prizes and more all day long. Kids art activities, including face-painting, with Brooklyn-based artist Erin Flynn from 12-4pm. Pet costume contest and spooky specials from your favorite vendors. Stay tuned for more info!

Join us at Smorgasburg in Williamsburg on Oct 29 for a Bake Sale Fundraiser. This is a Bakers Against Racism initiative organized by the New York Women’s Culinary Alliance and raising funds for Girls Write Now, breaking down barriers of gender, race, age and poverty to mentor the next generation of writers and leaders. Stay tuned on @smorgasburg for more details on participating bakers. We can’t wait!

Reminder that Oct 28-30 is the final weekend in the ‘22 season.

We are thrilled to host the Philippines Fest UBE FESTIVAL on Saturday, October 15 at Marsha P. Johnson State Park. The event will take place within Smorgasburg so all regular vendors will be right alongside. The Ube festival is a project of Jersey City vendor So Sarap NYC, and we can’t think of a better way to celebrate Filipino American History Month! Come celebrate all things UBE and discover the sweet flavor of this famous purple yam!

Join us September 15 at Smorgasbar in Jersey City for a Community Food Bank of New Jersey X Smorgasburg fundraiser! In partnership with the Emerging Leaders Board, we will be on site with information on how you can support and donate, plus every drink sold at the bar means an additional donation! We’ll have a photographer for incredible shots of you and the NYC skyline, a raffle to win Smorgasbucks and merch for sale too. All benefiting the Food Bank, we’ll see you there!

The Brooklyn Flea Record Fair returns to Smorgasburg on September 10!

35 vendors to visit including record stores, collectors and labels. Bar on-site, live screen-printing of tote bags (limited edition) and Smorgasburg right next door for lunch. Click here to visit full vendor lineup and additonal information. See you on the 10th!

ICE CREAM ALLEY is this Saturday, July 16 in Jersey City!

Join regular vendors plus pop-up guests for a fun day filled with ice cream and other frozen desserts. Look out for: Gotham Freeze with summery salted caramel and other classic flavors, Jersey & Co. Gelato with handcrafted ice cream, gelato and boba’ lato, Milk Sugar Love with all-natural, high-quality scoops, Anhelado with South American and Caribbean flavors like mango and hibiscus, FilRO with a fresh take on the Filipino favorite Halo Halo, So Sarap NYC is bringing their colorful cart and scooping ube ice cream and Tippled Sweets is also on deck with fresh summer flavors with a little kick via a splash of liquor. Plus, Take an ice cream break at the Crafting Workshop by JC Families and Luna De Papel.

Limited edition shirts available on the day + purchase a reusable Smorg cup from the Info Booth and all proceeds will be donated to the Community Food Bank of New Jersey. It’s going to be a great day!

Marsha P. Johnson State Park is refreshed and ready for Smorg. June 18, 11am-6pm through to the end of October. Our Jersey City location will still run on Saturdays too. Why not hit two Smorgs in one day!

We can’t wait to see you in Williamsburg, PLUS: 12 exciting new vendors (from cupcakes to Italian street food, churros to grilled cheese), check out the full vendor list on the homepage now.

On Sunday, June 5, we celebrate the BURGERS! George Motz of world-famous Motzburger is popping up with his caramelized onion patties , Burger Supreme will be there with that special mustard sauce, SMASHED is serving a special bacon jam japeño creation, Paper Plate with East meets West Coast classics + an ube purple burger from Tojo’s with Wagyu patty, arepa burger from our gluten-free friends at Palenque plus vegan options too!

Extra programming includes a pop-up burger screen-printing booth by Erin Flynn for custom tote bags, a Giveaway on Instagram of burger merch + $1 off Smorgasbeer at the bar with code word….BURGER. See you on the 5th!

Join us this Saturday, May 28 from 11am-6pm, in Jersey City for a special celebration of Asian American Heritage Month. DJ Poon spinning tunes from 12pm-4pm, Smorgasbar drink specials and over 40 vendors to choose from. Portion of proceeds to Stop AAPI Hate. We can’t wait to see you there!

Smorgasburg Miami Grand Opening is March 12th.

Located at 2600 NW 2nd Ave, next to Wynwood Walls, we can’t wait to see you there!